Thursday, August 25, 2011

Multimodal versus Multimedia/ Different facets of Multimodal Communication Modes

Firstly, the definition of multimodal may not be an exact word for word replica of the definition for multimedia, but the ways in which the information is conveyed to the audience through both are very similar. For example both focus on linguistics (word choice), visual (the look), aural (the sound), gestural (the gestures), and the spatial (the set-up) and how they combine to create the intended message of the writer, thus the main difference between multimodal and multimedia is the spelling.
The Linguistic Mode
In examining the above speech, a sense of strength, friendship, and sympathy can be felt by the word choice of the writer. By stating "Our thoughts and our prayers remain with the people of Japan" the public has the reassurance that compassion and support will be offered to those who are suffering in Japan. In addition, the phrases "Japanese Friends" and "America will stand with Japan" create a feeling of unity and a recognition that America needs to helps its "friends" in their time of need.
The Visual Mode
Figure 1.3  has more of a contrasting layout, green and white, compared to Figure 1.4, blue and white, which makes Figure 1.3  more bold, thus attracting more attention and giving more importance to the words in the area with the green background. In recognizing Figure 1.3 is bolder, the person who created the Twitter profile is likely to be just as bold in their everyday life. On the other hand, Figure 1.4 is probably a more reserved person due to the color choice, as well as the profile picture. In following that assumption, Figure 1.4 was created to be a more professional application, while Figure 1.3 appears more casual and is probably used as a personal medium instead.
The Aural Mode
I can hear the bells in the background while the female speaker delivers her message when I listen to the short video. It seems more educational and informative because of the tune of the bells along with the conversational tone of the speaker. If it were a country tune in the background instead, the video would be more casual and less informative when coupled with the same speaker because there is no cue that it is meant to be more than the appearance of words said in a conversation.

The Spatial Mode
When visiting the Washington State University (WSU) homepage, my eye is drawn to the three slide show blocks with links to information relevant to the college. These blocks are placed in the middle while the links create more of a border around the web page, which in turn causes the reader's eye to find the slide shows first and the links afterwards. In setting it up this way, the reader can view the surrounding links to be supportive, much like back-up singers, to the main slide shows. If this set-up was switched, the slide shows would seem pointless and distracting, while the links could become confusing and difficult to navigate.
The Gestural Mode
In having his hands crossed, Obama promotes the idea of togetherness and unity, especially when discussing the joint task forces comprised of multiple nations. He also tries to maintain eye contact with the audience, thus attempting to connect with the audience and in turn have them become more connected to the topic his is delivering the speech on (Libya). In incorporating these gestural actions, Obama successfully conveys the emotions he wants the audience to feel in his speech.

2 comments:

  1. We'll talk more about the multimodal/multimedia split (or not) in class. There are a lot of ways to look at it, and I just want us all to be somewhat on the same page. In short, modes make up media.

    Good job on the Q&A, I really like how you call out very specific details from the texts and then explain how and what they convey. Very well done.

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  2. I agree that the two are very similar, but I do believe there is a difference. I understand multimedia to be various ways mediums of communicating the same information. For example, I new TV serious that is coming out may have an ad on television, a page in a magazine, and maybe even and ad on the side of youtube.

    Multimodal includes video, text, sound, etc. into the same advertisement. Multimodal look at one individual thing where Multimedia is more than one advertisement in-order to reach a larger audience.

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